We are brand building specialist delivering the cream of advertising,
strategy, PR, social, digital, design and experiential for today’s forward-thinking brands.
Here the approach is Always Fresh and the ideas are Always Sticky.
MG4. Made You Look.
Few categories are as crowded and competitive as the car category, but few people are as experienced in auto as our founders Steve and Andy, having worked on everything from Toyota to Lexus, VW to Skoda, Hyundai to Kia and Subaru. For the launch of their exciting new MG4 Electric Vehicle, MG needed to punch above their weight, so they asked Milk+Honey to create something that would cut through in this cut throat market. The solution was an integrated campaign that really made you look.
Ordinary Be Damned.
Not just a brand refresh for Australia’s oldest beer, but the creation of an entirely new category.
With a roguish charm, James Squire crammed several remarkable lifetimes into one. All these years later, his beer dominates the craft category but with so many new players moving into the craft space there was little room for growth. So with one audacious act we brought James Squire back to life to take on a whole new competitive set, the pretentious world of premium beer by saying, Ordinary Be Damned and forging an entirely new category all of our own: Premium Craft.
Rosemary feels better.
Turning a business into a brand, with a health campaign that actually makes you feel better too.
Too often, the healthcare industry leaves people feeling worse for their interaction, not better. Rosemary digital health provider wanted people to know they have an ally when it comes to their health so, in a striking departure from traditional health marketing, we made a healthcare campaign that actually makes people feel better too. Rosemary achieved excellent results, far exceeding targets, including - 97% growth in revenue, 225% increase in brand consideration and 50% decrease in customer acquisition.
Fear.Less.
Working with the local and global marketing team based in Sydney, NYC and Zurich we launched a Fear.Less. global brand campaign in just 10 weeks.
How many of us are really living life to the fullest? Instead, we worry about what will happen if we take a chance to follow our dream or make that leap and start our new business. Chubb Insurance believes you shouldn’t have to hold back in life, because with the right cover you can be more fearless. So, what would you do more, if you feared less?
Raiz your game.
There’s only one thing more ludicrous than this RAIZ campaign … Spending your budget on advertising nobody even notices.
It’s true, brave clients get brave ideas. Ideas that cut through the clutter by being highly memorable and disruptive. Ideas like this wonderfully ludicrous campaign for Raiz investment, which taps into the truth that many of us don’t trust ourselves to save. But, instead of waxing your credit card to your hairy chest, fighting a wrestler for your wallet or having a voodoo curse put on your own hand to stop yourself from spending, there is a simpler and less painful way to start saving.
Go with Confidence.
Bridgestone can ‘Go with Confidence’ thanks to a new ongoing integrated brand and retail platform.
Sometimes we change just the tyres, other times we get under the hood and rebuild a brand from the ground up, like we did for Bridgestone Select, with a new brand platform and redesign across brand and retail, and across all channels from TV to digital, social to POS and everything in between. We even had the opportunity to reimagine Bridgestone’s iconic Gecko.
The lawyers you know.
Bucking the trend of legal advertising for Australia’s largest law group.
In a striking break from traditional legal advertising, ‘The lawyers you know’ reflects the uniquely personal and reassuring style Stacks is known for. Says Ben Stack, CEO, Stacks Law Firm: “Milk+Honey’s level of strategic thinking and creativity is second to none, and their collaborative style gave us confidence every step of the way. At Stacks, we have so many different audiences and different areas of practice that it’s really hard to find a new brand positioning that can work seamlessly right across the business. They absolutely nailed it.”
We’ll only judge the work.
What better way to launch your own creative company, than with a global call for entries campaign for The One Show?
Amazingly, Milk+Honey launched in the pandemic. More amazingly, we launched with a campaign for The One Show, an honour historically reserved for more famous and established agencies, not for a brand new start up. After months of lockdowns and working from home, creatives around the world, often ended up doing unusual things to cope or entertain themselves. The campaign was a lighthearted way for The One Show to let creatives know none of that mattered, because the juries would only judge the work, not them.
Today’s Milk.
Yes, it’s true, we really did triple the Alt Dairy business in just twelve months.
Right from the beginning, this partnership felt like it was meant to be, and not only because we have milk in our name. Like this progressive brand, we also both believe in doing things the alternative way. There’s nothing more invigorating than collaborating with another change agent and setting out together to prove what’s possible. Today’s Milk + Today’s Creative Agency.
How Good? So Good.
How Good is it refreshing an iconic Aussie brand?
So Good.
So Good pioneered the plant-based milk category in the 80s, but in recent years there’s been an explosion of new players. The new brand platform cuts through the clutter and cements So Good’s position as market leader by cleverly tapping into the familiar Aussie expressions ‘How Good?’ and ‘So Good’. Unique and ownable. Isn’t that what brands want?